Assurant’s Connected Decade Study
Assurant's latest research explores consumer attitudes towards connected devices. In Australia, most households own an average of 8.1 connected devices, up from 6.7 in 2023, and 84% of respondents plan to buy a new 5G or AI smartphone next year.
Technology adoption is at a high level and respondents are keen to see more value-added services and tech support availability to move them from the considering phase to the buying stage.
Company Statistics
- 8.1average number of connected devices Australians own.
- 68%of Australians plan to purchase new smart technology in the next year.
- 70%of Australians are interested in buying a refurbished device.
- 50%of consumers are more likely to buy a connected device if it comes with value-added services.
The Four Tech Personas
Tech Enthusiasts (13%) are early adopters excited by the latest innovations. They actively seek out new gadgets and are willing to invest in premium products to remain at the forefront of technology. Emphasize innovation, exclusivity, and early access. Highlight how your product pushes boundaries and delivers unique value.
Staying Ahead of the Curve
Technology is evolving at lightning speed, changing how we live, work, and interact with the world every day. From artificial intelligence and 5G networks to the groundbreaking possibilities of quantum computing, this next generation of innovation is set to redefine consumer experiences. Staying aligned with consumer priorities can secure your spot as a trusted leader in this dynamic space.
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