Case Study
Data Analytics & Digital Testing Yield Increased Renewal Rates
1 min. Read
How Assurant’s data modeling and testing increased renewal response by 157% for a major retailer
THE CHALLENGE
The response rate of a major retailer’s maturing renewal book had plateaued around 2%. With limited resources to collect and analyze data and test potential solutions, this retailer struggled to identify new opportunities to gain momentum for renewals.